I am sure you probably heard of digital marketing because it is so widely used now, and you are most likely to be interacting with it every day.
Digital marketing is the use of digital technologies for marketing an organisation’s products or services, such as advertising on a search engine or social media.
Digital marketing is important because the world is rapidly evolving into the digital era where a majority of the population is using the internet.
According to a source, 3.8 billion people are using the internet in 2017. Businesses using digital marketing are getting countless leads and sales from this big pool of online audiences.
Furthermore, these people have most of their attention hooked on electronic devices such as a smartphone, so how can any business not leverage digital marketing?
So now you know what is digital marketing and why is digital marketing important, next is knowing what is digital marketing strategy.
Digital marketing strategy is a series of works and efforts to achieve your business goals using digital marketing channels.
Let’s see some examples of what are digital marketing channels:
Digital marketing channels comprises of various online mediums that require internet to access.
Let’s see some of the popular examples of what are digital marketing channels:
Affiliate marketing is performance-based advertising where you promote other businesses products or services on your website and receive a commission for interactions such as a user click or a purchase.
To put it simply, this is one source of passive income if done correctly. While there are many affiliate programs to join, few factors to consider are the commission payout, cookies duration, and the brand you are promoting.
Joining the wrong affiliate program will be a waste of time if you can’t get the most out of it. You should also believe in the affiliate programs you are promoting for.
You will see this almost everywhere online. Content marketing is the creation of digital content to promote products and services, as well as increasing brand awareness. This will, in turn, lead to generating traffic, leads and sales.
Some of the common content marketing include:
Word count is usually more than 1,000 words and slightly more formal in writing. You can find articles in the newspaper.
Word count is usually less than 1,000 words and more informal in writing. This post is considered a blog post.
Infographic is graphic visual representations of information, intended to present information quickly and clearly.
One of the most effective direct communication is email marketing. This method works well with businesses and consumers where you can easily schedule emails to target different segments in your list with marketing automation tools like MailChimp.
Email marketing is often used for:
SEM is the process of gaining website traffic by paying for each interaction, such as a click, on your advertisement running on search engines like:
Google Ads, an online advertising platform developed by Google, also offer other forms of advertising like display ads and video ads, which could be charged by the number of impressions.
SEO is the process of optimising your website to rank higher in search engine result pages to increase organic/unpaid traffic to your website. To rank well in search engines result pages, you need to optimise 3 SEO components:
On-page SEO is the optimisation of individual web pages to rank higher and earn more relevant traffic in search engines.
Off-page SEO is the optimisation of websites outside of your own which will impact rankings within search engine results pages
Technical SEO is the optimisation of your website technical areas such as page speed, used for the crawling and indexing stage.
While you can optimise these 3 SEO components, don’t over do it.
Melisa Marzett, a freelance writer from smartessayrewriter, said that there are many reasons Google can de-index your website and one of the reasons is over-optimisation. She also mentioned that illegal site content and link to virus infected site can result in the de-indexing.
Would you like to learn more about SEO? You can register for my course here.
SMM is the use of social media to promote any campaigns, products, and services. It is one of the best platforms for increasing brand awareness and generating leads from consumers.
Following are some of the popular social media channel:
To conclude what is digital marketing in simple words, it is the usage of digital platforms to increase the visibility of your desired content on the internet.
Now you understand why is digital marketing important, you should start using it for your business if you haven’t.
You should have an idea about where to start from since you already know what is digital marketing strategy and what are digital marketing channels.
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