One difference between digital marketing and traditional marketing is how a product (or service) is being marketed, which in turn result in different budget and many other outcomes.
If you are unclear about digital marketing, you can read my post on what is it.
These articles will provide you with useful information so you will better understand this post on digital marketing vs. traditional marketing.
Digital marketing relies on digital platforms like search engines and social media, whereas traditional marketing uses mediums like print media and radio to promote a product.
Let’s dive into 3 comparisons of digital marketing and traditional marketing:
The print ad is a traditional marketing medium, which must be printed on physical materials, such as:
Physical contact with audiences is compulsory for the print ad to be delivered.
The print ad has:
You need to pay for printing print ads, usually with minimum order quantity, as well as paying for labour to distribute them.
Print ad is a physical item which means it has limited reach and only shown on where you distribute them.
The statistic is unknown for the number of audiences that read your print ad and converted into customers.
Digital ad is an digital graphic which relies on online mediums to display its ad such as:
Digital ad message must be delivered through the internet use of electronic devices like a smartphone or computer.
The digital ad has:
No cost for printing since it is a digital graphic but you have to pay for placing them on digital mediums.
With analytic tools like Google Analytics or Facebook Insights, you can track and measure your result with indicators like conversion rate.
Television (TV) ad, or commonly known as a commercial, is a TV programming that conveys a message promoting a product or service.
It is usually aired during breaks within a show or before a movie.
Though deemed as a traditional marketing medium, the TV ad is still effective in today’s market because people are still engaged in TV shows.
The TV ad is:
The biggest downside of advertising in a TV program is expensive.
The cost depends on the length of the TV ad, popularity of the TV channel, and the schedule you choose to advertise.
Categories like household items or household services are still effective to advertise through a TV.
It is because most of your target audiences are at home watching TV where they can relate to these advertisements.
Video ad, or video marketing, leverage on a digital channel to promote a product or service. There are two popular platforms you will encounter video marketings:
Usually, the video ad is played before or during a video clip.
Video marketing is one of the famous digital marketing strategies used by many big corporations.
Similar to a TV ad, the video ad constantly enforces the brand image in the mind of the audiences.
The video ad is:
You set the budget. High or low cost depends on the amount of reach you are willing to go for.
For YouTube, there are different options to display your video ad, like skippable video or non-skippable video.
You can track result with analytic tools and measure with indicators like conversion and engagement rate.
Direct mailing is mailed of marketing collateral, like a print ad (brochure, flyer etc.), directly to the consumer’s home or client’s office.
The direct mailing is still popular now despite being a traditional marketing medium.
However, direct mailing is more effective for business-to-consumer (B2C).
Reason being most business-to-business (B2B) direct mailing will end up in the trash because the staff opening the mailbox would have filtered out advertisements.
Email marketing is the broadcast of email directly to a group of audiences.
This medium is so widely used now, even you can name businesses adopting email marketing from your inbox.
One popular business model using email marketing is e-commerce.
The used of email marketing advances throughout the years and the latest trend now is using email automation tools like MailChimp.
Email automation can schedule personalised and timely email campaign to your desired segments.
Though digital marketing and traditional marketing has its own benefits, I’ll still conclude that digital marketing is better than traditional marketing.
The reasons are digital marketing is cost-effective and measurable, why spend on something you can’t track and measure?
The advantages of digital marketing also win in all the above comparisons.
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